Tuesday, 14 March 2017

Snapdeal eyes over Rs 100 cr revenue from ad platform

New delhi, mar 14 (pti) snapdeal expects to garner over rs a hundred crore in sales from its advert platform that assists dealers in improving their logo visibility on the e-commerce platform.



snapdeal has also announced a 50 in keeping with cent cut in ad quotes for maximum of the categories, along with fashion and electronics, relevant from nowadays.

“… (the) self-service dealer commercials platform (became) released 9 months ago … throughout this time, over 10,000 sellers, two hundred brands and agencies have used the advertisements answer and this variety maintains to grow,” snapdeal said in a declaration.
It brought that the ads platform will rake in rs a hundred crore in annual revenue for the business enterprise.

“As increasingly dealers come on the platform, ad revenue will be a growing contributor to snapdeal’s profitability purpose,” it said.

Banner advertisements have been released 9 months in the past by means of snapdeal to assist dealers utilise high actual estate at the snapdeal website, beautify their visibility, growth conversions, and build logo loyalty.

While the provider become to begin with piloted with bigger brands, it was later opened to all sellers.

“Sellers are a crucial part of the marketplace location surroundings and with the release of this innovative answer, we are improving visibility for our dealers extensively,” snapdeal leader generation officer rajiv mangla said.

Vishal chadha, senior vice president (enterprise) at snapdeal, added that commercials are a key sales motive force for snapdeal’s marketplace platform.

The company, which competes with flipkart and amazon india, hopes to hit profitability in the subsequent  years because it undertakes some of steps, inclusive of layoffs and shifting far from non-center sports.

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